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❓ASK Local Advertising - Would you? Or no?

moneyman

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I was shopping at the grocery store the other day when I turned over the receipt and saw that they had a bunch of advertisements listed there. I did read through them since they were easy to look at and one actually interested me some.

Do you think that anyone else looks at the back of grocery receipts and considers shopping or buying from companies listed there? Or would you place most of your investment still in online advertising to make sure you are visible and not wasting money if people throw their receipts away?

I was thinking about giving it a try on a small scale, just to see if it works. What would you do? Do you feel that alternative methods like this are still effective, or just online now?
 
I only take note of receipt-ads when they are coupons. If I was advertising locally I would be much more inclined to post free ads, or mostly free ads, wherever I could- bullentin boards (library, pertinent shops, gas stations, etc.), flyers, etc.
 
Thanks for the feedback, TheNapier. That seems much more sensible, and I'd probably save a lot more with that than if I paid hundreds to get listed on the back of a receipt.

It makes sense that people would be more likely to look at a sign or something pinned to a board than the back of a receipt that is probably going to be compost anyway.
 
I would be curious to see the rates on these types of advertisements versus the more traditional methods like in the newspaper or television or the radio. Of course it is probably significantly cheaper, but you are right in questioning how many people actually look at those. Someone has to be looking there eventually.
 
Thanks for the feedback, TheNapier. That seems much more sensible, and I'd probably save a lot more with that than if I paid hundreds to get listed on the back of a receipt.

Hehe, happy to help! And indeed, best advertising is free advertising.
Though, I do agree with @rz3300, I wonder what the actual rates on those sort of advertisements are. Now that I think about it, the only time I go to get my car washed is when I see the coupon for it on the back of a receipt, but that is a very specific thing.
 
I was thinking of having QR codes on different locations. You can then link them to your original site. Many people do forget that you can customise your QR codes with different colors. The advantage here is, it usually quicker to scan a QR code than typing the whole url. Consider having several on your local newspapers and magazines.
 
Consider having several on your local newspapers and magazines.

Good idea. When you run a physical business with the right demographics, QR codes can certainly be a boon. Also, the promoted website should be mobile-friendly (for obvious reasons).

A custom QR code that draws the attention of the reader when seen in a magazine, accompanied by a text about a promotion to visit the site = more clients. If you run a promotion like "scan for a reduced-price drink" or any other money-saving opportunity, chances are your repeated customers are going to scan them frequently and recommend it to their friends.

Every bit counts for boosting sales.
 
It seemed like despite the large number of people getting receipts, it was a little steep on the advertising price. They wanted about $500 to $750 to advertise for a month. They said they had nearly 250 grocery stores that they did this with which made it more enticing, but they couldn't give me a guarantee of how many people out of those 250 stores would see what was being put on there, or how many views you would be guaranteed on a rotation between others.

I was like geez, for $500 to $750 you could get ads in emails or on forums and web sites, or have someone make lasting content to keep people from all over the world viewing what you have every few minutes instead of a one-off receipt. I asked the sales person for it how I could guarantee that people wouldn't just throw it away unless they know what it is they're reading and already want it. They didn't answer me! They just said that if I wanted to go with their partner site, they could get me started with their advertising package for $12,000 every 3 to 6 months. I was like nah, that's ok.

I'm sure it works for some markets where they can justify that, but I don't see it giving the type of return that online and other advertising opportunities already do. I have heard that some print advertising is wayyyy cheaper than this and rivals some rates on online advertising still, so I was curious to find out and know more about where it is now.
 
Oh man, I was just reading back over the email and realized something: They require a 50 store minimum and it's between $500 to $750 per store, per month! There's just no way!

That's $37,500 a month! Ok, so I'm not going that route after all! lol

Online it is!

Always read the fine print and terms and conditions on these things. Some of the advertising firms want thousands monthly, and I'm not J.G. Wentworth or J.P. Morgan yet, so I'm not going to do that lol
 
How about giving out flyers or putting them on peoples cars. I haven't done it before but I have thought of doing it before it's just most of my audience aren't local.
 
I don't know if this type of advertising is already being done in other countries. But in Metro Manila, the newspaper distributor is earning on the side by accepting advertisements - flyers and leaflets that they insert in the newspaper often on Sundays. When you open the paper, there would be 2 or 3 leaflets of pizza or burger and sometimes real estate ads or even cars. The newspaper distributor said they are paid a good enough amount for that service. What's good is that it is not illegal.
 
I don't really know about local advertising, because I live in a non-English speaking country and my online business is in English language. Many people aren't very fluent in a foreign language so I doubt the ad would be successful :/ And if my business was in my native language it wouldn't reach as many customers as the English/international version.
 
An alternative to advertising on the back of receipts that I've seen is on the back of those stickers you put in your car window to show you paid for the meter to use the car park for however many hours. This seems especially likely to work if it's for an car based business though. I've seen coupons for a certain percentage off fuel or a free drink at a fuel station for example, and those always seem to get used.

However, I'm not sure how much they'd get used if the business being advertised was less relevant. I've also seen adverts for eye tests and most of those seemed to end up littering the floor of the car park.
 
You have to understand how many marketing companies work. As a small company or individual, you will not be able to compete with them. Large marketing companies buy in bulk, so they get great deals that you won´t get. Those companies are NOT paying $37,500 to print on the back of those receipts. Instead, the companies are paying $1M and are getting TV, Radio and ´print´ advertisements.
 
You have to understand how many marketing companies work. As a small company or individual, you will not be able to compete with them. Large marketing companies buy in bulk, so they get great deals that you won´t get. Those companies are NOT paying $37,500 to print on the back of those receipts. Instead, the companies are paying $1M and are getting TV, Radio and ´print´ advertisements.

Yeah, I know how that works, @PeterS . But I'm trying to find the break-in point because there is always an on-ramp, and every now and then you come across a good way to advertise locally...but anymore, a lot of these companies are so cut-throat and clickish in serving only the Fortune 1000 companies or close to that they don't care or cater to anyone even in a middle-sized business without trying to get them for every penny they can. Not everyone has 1 million to throw at advertising as a startup, or even a medium-sized business doing business for years. You have to understand how money management works for people who are not millionaires or billionaires already to be able to afford to spend that much on advertising to begin with.

An alternative to advertising on the back of receipts that I've seen is on the back of those stickers you put in your car window to show you paid for the meter to use the car park for however many hours. This seems especially likely to work if it's for an car based business though. I've seen coupons for a certain percentage off fuel or a free drink at a fuel station for example, and those always seem to get used.

However, I'm not sure how much they'd get used if the business being advertised was less relevant. I've also seen adverts for eye tests and most of those seemed to end up littering the floor of the car park.

That's actually a good idea @colcolgooh but I would need a lot of people doing that. Even if you wrap a car for $1,000 a month and pay someone to drive it at that rate, there are only so many places they can be seen at once. You can still get good advertising that way on the freeway, city streets, and anywhere they drive but your idea would work well if there were enough people to place a sticker on their back window or side of their car to where they'd agree to maybe $20 or $30 a month instead per car, to get 50x more advertising than what a car wrap would give.

I don't know if this type of advertising is already being done in other countries. But in Metro Manila, the newspaper distributor is earning on the side by accepting advertisements - flyers and leaflets that they insert in the newspaper often on Sundays. When you open the paper, there would be 2 or 3 leaflets of pizza or burger and sometimes real estate ads or even cars. The newspaper distributor said they are paid a good enough amount for that service. What's good is that it is not illegal.

It's great that it is not yet illegal to do that in the Phils. @Corzhens . In the US, it is (technically) if you are delivering a newspaper and insert that. It didn't used to be 10 or 12 years ago, but they changed the laws on it to where if someone wanted to push the issue, they could sue or fine the business, the person inserting it, or both because (they claim) that it is giving for cheap or free the same quality of advertisement that the people who pay millions for advertising (and can afford to) are given through the newspaper, and that somehow it harms their business despite them being able to legally cut you out of being able to advertise at their level altogether. So, even though it shouldn't be illegal at all...in some places, it is now.

@SirJoe The idea to place leaflets on cars and in other places is also a good way (on a very small scale or budget) to advertise that I used when I was younger, but alas...even that has been made to not be legal or can be fined in some places now. The owners of businesses and cars of jerks who decide to make a big deal out of a flyer on their windshield have claimed that it leads to litter or paper that they have to clean up when parties throw them on the ground. That, or it conflicts with businesses in their area. Really, it used to be perfectly legal years ago to do this, but it's just people being petty and trying to prevent others from making it or seeing an opportunity to go after someone that has replaced industriousness with sue-happy petty folk now. I wish that wasn't the case, but I was researching local laws here yesterday and seeing that you can't even post things on telephone poles anymore, because even the city will try to fine you for it between $1,000 to $50,000 (!) per unauthorized post, because they claim that they "own the pole, and that you're engaging in business practices which harm their advertisement companies they enlist for billboards and bus stops".

It's ridiculous, and if you had a way to anonymously offer something, you might still be able to since they wouldn't be able to call a number or find the person advertising freely as you always used to be able to...but anymore, they limit what avenues you can use to advertise effectively, and try to charge you as much as they can to make sure only their "clique" is able to afford it and participate in reaching the masses.

This is why you see people holding signs for local businesses and dancing on a street corners with them, because they cannot (yet) fine or go after someone who is a living being and holding a sign, walking with it, or displaying it while they are standing on a sidewalk or anywhere else.

I'm trying to find massive ways to effectively break in to that level of advertising without being one of the Lehman brothers to be able to afford it. Not just for myself, but also for friends and their friends who are looking at alternative ways to advertise their business with how things are economically in 2016.

Thank you all for your suggestions! I welcome more if you have them, or if anyone else would like to contribute. I'm very serious about trying to help new businesses with this, and am willing to try some of them out myself for things I am already doing. Having this here on YPayz will help others to do the same with your help. :) Thanks
 
When I shop using my credit/debit card, I look at the receipts and sometimes even store it safely. However, I am a shopping with cash, I just throw out in the basket. Using receipts for advertising can be a good option. However, better is pasting a flyer on the cash counter
 
I'd only think of advertising locally if most of your customers would be from one area or region. If it is then I'd have to take a look at all options and see which marketing strategy would be the most effective. I'd rather not risk paying for ads that appear on the backs of receipts since there's no guarantee that people will even look at them.

Some things you could try:

- Get some bookmarks printed, donate some to your library and hand the rest to people you meet.

- Classified ads in a local paper. It would save you a lot of money because you won't have to pay for more ads if the first ones prove to be ineffective.

- Use your business cards to advertise your business. Accidentally drop them where people are most likely to pick them up.


All the best!
 
I was shopping at the grocery store the other day when I turned over the receipt and saw that they had a bunch of advertisements listed there. I did read through them since they were easy to look at and one actually interested me some.

Do you think that anyone else looks at the back of grocery receipts and considers shopping or buying from companies listed there? Or would you place most of your investment still in online advertising to make sure you are visible and not wasting money if people throw their receipts away?

I was thinking about giving it a try on a small scale, just to see if it works. What would you do? Do you feel that alternative methods like this are still effective, or just online now?
I believe anyone into business can advertise at any available space,it doesn't matter where the most important thing is the sales.There's one here in my country called Bus stop advertising,where alot of people paste their advert both for online or offline there at the bus stop so that people waiting for the bus,cabs or tricycle could read before boarding their vehicles.People get to know these businesses called up,make enquiries and eventually buy.
 
I do advertising on the back of receipts but I too don't pay much attention to it. I suppose some people who want to advertise there company think that a few people may read there receipt and what's the back of it too. It could be worth it for people who are advertising there business.
 
It does not cost so much. But you can print small flyers. I have noticed that flyers based content works too. so it depends on hat you want to do with ads. reaching more people or making a point. that seems to be the case. that I am finding out for there. which being said, there are some definitely good sort of stuff that is going on with the advertising here. but getting people do stuff is kind of hard with ads.
 

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