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❕NEWS Introducing HOQU — Your New Affiliate Ecosystem

HOQU.com

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Hoqu Cover .png
HOQU is a SaaS for creating & managing your own Affiliate Networks

It's a whole ecosystem, where we have:
— a strong userbase of advertisers, affiliates, and ad networks
— analytics tools for your ad campaigns
— quick integration with any network
— built in campaign tracking

HOQU is free for advertisers and affiliates.
If you want to launch your own network, you get a free 30-day trial and an onboarding session.
You'll be up and running in no time.

You should watch our intro video to get to know us better.


If you are a Network, an Agency or an Advertiser, you can run your own network on HOQU and get

— a big pool of users who want to work with you today
— real time operation tracking
— targeting tools
— easy migration handled by our team, 100% cashback
— no contracts, set-up fees, or feature restrictions
— white label & custom domain
— incoming and outgoing postback logs
— trafficback setup, plus capping and deeplinks


If you are an Advertiser, you get:

— new affiliate networks ready to partner and start working
— a unified account with access to all public networks in the ecosystem.
— built-in tracker for precise campaign management.
— same hassle-free migration handled by our team with 100% cashback
— offer & traffic source reporting as well as numerous multi-functional grouping .
— an onboarding session with our team
— no fees!


If you are an Affiliate, you'll find HOQU useful:

— same unified account with access to every network in the ecosystem
— built-in tracker for accurate real-time tracking
— postbacks & logs + easy tracker integration
— custom trafficback URL's and deep linking
— exclusive offer access with private networks and individual payouts
— an onboarding session with our team
— no fees!

Go ahead and check out our website here: HOQU.com
 
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HOQU Referral Program


We're pleased to announce the launch of our brand new Referral Program.

Do you know Networks, Brands or Advertisers that are searching for a solution to boost their affiliate business?
Then join our referral program: recommend HOQU to prospects and get all the partnership benefits:

✔️15% lifetime commissions for each referral
✔️Personal referral URL
✔️Ready-to-use promo tools (banners, emails & more)
✔️24/7 Support


Ready to boost your profits?

Join the HOQU Referral Program here
 
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HOQU's Built-in Tracker

As a team of professionals, we knew about all the issues you ran into when using other affiliate systems.
It was always either slow and flaky, or just simply unavailable.

So we had to built our own product, with features that actually work for you, instead of you working for them.

One of these features is our built-in tracker with
- S2S integration
- Pixel tracking and timezones
- Multi-events
- Advanced targeting
- Caps
- Trafficback

You can get a more in-depth look in our blog:

https://blog.hoqu.io/integration-wit...l-e7fc3b035909

Let us know what you think about it, there might be things we could improve even further with your honest feedback.
 
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HOQU's Postbacks

You probably already know that Postbacks are one of the useful features that can make affiliate marketing work more convenient.


The Postback is a mechanism for transferring data from an affiliate program to a third-party tracking solution. Postbacks allow affiliates to instantly receive information about the user's actions, while merchants and networks can easily integrate with each other through it.

Here are the advantages of a postback for any affiliate:
- There is no need for constantly monitor statistics, since all the statistics will be displayed in your tracker in real time.
- The ability to receive more in-depth analysis of statistics and optimize campaigns. You can receive information, such as the number of goals achieved, the conversion of advertisements and key requests, and a lot of other useful data.
- The ability to manage your advertising campaigns in one tracking solution and get all the data about conversions.



They are a nice addition to your workflow, and they're perfectly integrated into the HOQU ecosystem.

Learn how to use their full potential:
https://blog.hoqu.io/postbacks-a-sho...e-a1ec3d86453c
 
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Migrating To HOQU Platform
For experienced and long-running networks, transferring the existing "baggage" of offers, user accounts, and, in general, everything that has been developed over the years is almost like a real house move.

Only in the case of HOQU, we do not want the migration process to be so labor intensive.

So what the migration process is like?
The migration is the process of moving all of the existing entities to the new platform, including grid users (both ads and web), i.e. creating offers on the new platform, creating web accounts and advertisements, creating campaigns, setting up tracking and so on.

For the sake of maximum ease of migration, HOQU has a special "Migration service".

How exactly can we help with the migration:
  • First, we discuss what entities will be migrated and the approximate dates, then we develop an individual migration plan;
  • Next, we will independently upload and import all the entities;
  • During the migration process, the current offers and advertising campaigns will continue to receive traffic: the entities will be completely stopped on your current platform only after the affiliates update tracking links on their side and the advertisers update the postback links;
  • Assistance in migration is provided by a personal manager.
We provide 100% cashback for the migration service. What does that mean? It means that we will individually calculate the cost of the migration for you. We will then credit this amount to your balance on our platform after payment and completion of all the works.

Follow this link and click on Request migration, or write to [email protected] to use this service.
 
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HOQU's tracker and Pixel

For affiliate marketing, and for any advertising campaign, it is very important to accurately measure the results of an advertising campaign — who clicks where, who the lead came from, etc.


All this is done by the HOQU tracker, but only for those websites / landings that integrate with it. There are several ways to integrate with the tracker, and they all have their pros and cons. In our opinion, each of the methods is worthy of a separate article, so we will devote a whole cycle of materials to the topic of integration. And we will start with the easiest method of integration — the pixel.


A pixel captures how each specific user interacts with advertising and sends data to the tracker.

If you want to read more about the integration of Pixel, check out our company blog.
 
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Greetings!

We are expanding the boundaries of our news feed. We've launched a new section with useful information for those who are just starting on their professional path in affiliate marketing.
And we have decided to devote our first article to such a question as…

What is affiliate marketing?

1597762637735.png


Simply put, affiliate marketing is when someone (an agency or an individual), whom we will later call an affiliate, helps promote a brand for a small commission.
In this case, the commission depends on the amount of purchases, subscriptions, registrations on a website, application downloads, etc. In other words, the brand pays only for the specific target actions of the client.

Some basic definitions:

A brand promoted by an affiliate is a merchant (advertiser, marketer, seller).

The affiliate program is also called an offer. These are actions the client will take and how much the merchant is willing to pay for them.

If a client, who visited a website (thanks to an affiliate), performs an action that the merchant is willing to pay for, this committed action is called a lead.

This payment model is called CPA (Cost per Action).

In fact, it all works quite simply: for example, you are an affiliate of an online store selling books and you recommend a book → people buy this book by following your link → you get a percentage of each such sale.

Such were the schemes of the very first affiliate programs (check out out History of Affiliate Marketing article).


You can find out more by reading the article in our company blog.
 
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Performance marketing is a marketing industry, whose goal is to achieve specific, measurable results. Its distinctive feature is the ability at all stages to see a specific, quantitative indicator that reflects the outcome of each individual marketing activity (e.g., site visitor cost, application cost, call cost, order cost, and end cost of attracting the customer who has carried out the target activity).

An affiliate (web master, Publisher, advert) — a professional marketer (or a group of marketers within a single account in an affiliate network) who advertises the product or service for merchants and receives a cash reward for the target action of the client.

Merchant (advertiser) — in this context is one who incentivizes affiliates to engage customers by creating offers and paying the affiliates (often through affiliate networks) for targeted customer actions that match the conditions of the offer. Often, merchants describe possible ways of attracting customers by providing materials, ready-made templates, scripts, and so on.

Affiliate Marketing is an internet marketing industry that works on the basis of a payment model for affiliates (web-masters) for each targeted action by their customers (order, purchase, install, etc.). Merchant often do not work directly, but through affiliate networks (CPA Networks).


CPA is a payment model that assumes payment for specific actions. There are many ways to pay for an action, and the most popular ones are:

  • СPL: Cost per lead — payment for an application/action.
  • CPS: Cost per sale is a payment for a confirmed sale.
  • CPO: Cost per order — payment for an order.
  • CPC: Cost per call — payment for a call.
  • CPI: Cost per install — payment for the installation of an application.

Affiliate Networks (CPA Networks) — services in the sector of affiliate marketing, offering affiliates remuneration on the basis of the CPA model and providing merchants services necessary for the establishment of affiliate programs. Affiliate networks charge merchants for customer actions, pay commissions to affiliates and charge commissions for the service.

Offer — an advertising proposal to attract targeted activities from merchants or affiliate networks.

Tracking — tracking of many different campaign metrics in the affiliate marketing process. For example — time, source, or number of target activities.

Fraud — in terms of affiliate marketing, various ways of deceiving the affiliate network and merchants, in order to obtain a monetary reward. Varieties of fraud may be: Emulation of target actions, spoofing the source of introduced clients (cookie-stuffing), deceiving customers by using misleading ads to increase the likelihood of target action (for example, by using a significantly lower price than the offer of the merchant) and others.

Lead — the target action of a customer in response to an ad campaign: sales, order, call, register, application installation (install), etc.
 
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New Network on HOQU: RTBDemand


Hi, everyone! We have some good news again, as another partner network has joined HOQU → RTBDemand


RTBDemand is a performance marketing agency based in Singapore with presence in US and India.


It works across CPI/CPA/Video/Display/Pay per call. RTBDemand also has a self service DSP platform for Advertisers to buy on performance or on CPM via advanced targeting. For Publishers it gives array of options to integrate its performance offers via managed, API and self-service.


Join the network
https://login.hoqu.com?code=847b3293...8-342125d27463


Offer: Bradesco_Android_Direct
Vertical: Finance
Hold: 7 days
$4 for each new registration

Learn more
https://affiliate.hoqu.com/offer/177...=traffic-types
 
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How To Choose An Offer

Hey Affiliates!
Today's article is just right for you


We know how difficult it can be sometimes for arbitrageurs and affiliates, especially beginners, to choose an offer


We would like to share some recommendations on what to look for:


1. The specifics of the product and its target audience, choose a topic that is relevant to you;
2. The complexity of the target action;
3. Demand and seasonality;
4. The quality of the promoted site / landing;
5. Cookie time;
6. Hold time;
7. The statistics of the offer;
8. The geography of the offer.


As usual, find all the details in our blog:
https://blog.hoqu.io/how-to-choose-a...r-e500b380f29f
 
As we've had a few questions by our users, we decided to compile them into a little helpful guide:

Q: What are the targets for the coming months?
A: To extend the number of useful features, such as add a referral program, events tracking, billing opportunities, and also update the dashboard and extend the number of third-party integrations.

Q: What hurdles have you encountered over the last few months and how do you plan to overcome them?
A: We cannot say that there were any noteworthy problems that have significantly affected the processes within the project. Of course, the coronavirus has introduced some adjustments to our work, and now the whole team is working remotely, the rest is in normal mode.

Q: What marketing actions have been taken?
We have been listed on thematic sites dedicated to affiliate marketing, and marketing in general. Next is online promotion.

Q: What are key financial metrics, customers over time, effectiveness of marketing efforts?
A: The platform is free for affiliates and advertisers. Tariffs for networks and advertisers who will work with affiliates directly can be found here. The first 30 days of using the platform are free.
Now there are about 3,000 active users on the platform, mostly affiliates. We are negotiating cooperation with 250+ networks and advertisers.
The main source of contact is events.

Q: What is the current stage of resolution of the associated legal issues, such as the obtaining of a license in Estonia, and the use of tokens?
A: We ourselves decided not to get a license, because the process of obtaining a license was very long. How can the tokens be used on the HOQU business version without a license:
- the tokens are exchanged for bonuses (we plan to do this through our partners;
- the bonuses are used to pay monthly fees for using the platform;
- up to 30% discount will be provided when using tokens;
- tokens can be used every month;
- settlements between platform participants are made in fiat
- to make use of the tokens, you just need to write to us. Then there will be a form in the interface.

The tokens can be used now, so those who want to create their own cpa-network can contact us with a request now and get a discount.

Q: Is there any news regarding the further development of the blockchain version of the HOQU platform?
A: All the same, we are waiting for the update of the Ethereum blockchain, then we will finalize the platform, then launch the platform. This is going to take a while.

Q: Have any listing efforts been done?
A: Negotiations with exchanges are still paused.

Please let us know in our official chat if you still have any unanswered questions.
 
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Our team is now actively and continuously working on improving the functionality of the platform. And, we are also improving the interface and its design along the way.


Recently, our team has significantly updated the Dashboard for Networks.

Here is what's new:
https://blog.hoqu.io/launched-new-da...s-14b573fa71c8
 
Sorry friends, I think what we need is a review that can convince us more to join and also payment proof fromt he web to the members. still waiting the others to comment
 
Sorry friends, I think what we need is a review that can convince us more to join and also payment proof fromt he web to the members. still waiting the others to comment

We haven't yet found our users on this forum, but you can read the story about one of our first customers:
the "Be CBD Affiliate" network
Screenshot 2020-09-07 at 11.26.55 AM.png


You can read their story in our blog.

Or check out their website at becbdaffiliate.com
 
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Shopping using your voice is striking in its speed and ease for purchasing the product or service you need. All you need to do is just send a voice request to your smartphone and it will immediately find what you are looking for! Also, voice requests for purchases are used for comparing prices in different stores, for researching markets, for seeking out the location of stores, and many other tasks.

The consulting firm OC&C predicted growth in the voice purchase market to $40 billion by 2022. This is also due to the fact that devices working only with the help of voice queries began to appear on the electronic device market — such clever "speakers" were presented by Amazon Echo and Google. Most often they are installed at home; These devices are able to answer any of your requests: turn on the music, find a movie, find out the weather forecast, and, of course, make purchases. Many information resources also claim the introduction of a voice search service in cars.


Image for post


The most popular voice services in 2020:
According to OC&C forecasts, Amazon speakers will be the best-selling voice devices, and according to RBC Capital Markets, the company's profit from the sale of smart speakers in 2020 will range from $10 to $11 billion.

This is what the characteristics of voice assistant users in the USA and Great Britain look like.

Image for post


Marketers doubt that voice calls and purchases are able to eclipse online shopping in the nearest future or at least get as close to its market size. However, we can be sure that, given the development of technology and the convenience of using voice queries, the popularity of this niche will definitely grow rapidly.
 
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E Commerce Trends

As the pandemic continues, e-commerce is thriving and more people are buying stuff from the internet than ever before.

That's why we've decided to share an article about current E-Commerce trends, including insights on mobile shopping, chat-bots, social media shops, video product descriptions, and a peek in the future of voice commerce.

Read it in out blog: https://blog.hoqu.io/e-commerce-market-t...ecdd1f287f
 
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Payment Models in Affiliate Marketing

An important issue in affiliate marketing is the "partnership conditions" between the merchant and the affiliate themselves: how and for what must one pay a fee to the affiliate in order to get the desired effect from the promotion.

Let's take a few minutes to learn about the payout models in affiliate marketing:
Payment Models in Affiliate Marketing

An important issue in affiliate marketing is the "partnership conditions" between the merchant and the affiliate themselves: how and for what must one pay a fee to the affiliate in order to get the desired effect from the promotion.

Let's take a few minutes to learn about the payout models in affiliate marketing:
https://blog.hoqu.io/payment-models-...g-c8947e62f384
 
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HOQU's new affiliate network - Partners Edge!

http://partnersedge.com/
Boost Your Revenue with hundreds of offers spread across a multitude of verticals while receiving industry leading Affiliate Support! =)
Founded in 2006, Partners Edge has proven itself as a leader in the Affiliate Marketing Space. Their key to success is the strong relationships built with Advertisers and Publishers just as much as providing a consistent increase in revenue to its partners.

You can join the network via this link https://login.hoqu.com?code=2d25d9ca-deac-4caf-9045-b6a8670625e4

- We have OFFERS YOU NEED! :)
- Starting New affiliates on Net 15 for all Inhouse, company owned/subprime offers!
-Industry leading offers in Loan, Auto insurance, Health insurance/ Medicare, Mortgage, Credit, and Debt relief verticals!
- Top notch Affiliate Support!

Offers:
- A Quick Speedy Loan
https://affiliate.hoqu.com/offer/233- 123 Cash Now
https://affiliate.hoqu.com/offer/232- American Trust Loans
https://affiliate.hoqu.com/offer/227Type: CPS
Cookie lifetime: 14 days
Hold: 30 days
 
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Description:
1xBet is a European betting company which has been working under Curacao license № 1668/JAZ since 2007.

- Create your affiliate account
- Introduce new users to 1xbet
- You can get up to 25% revenue share comission

For whom is affiliate program?
- Webmaster, owner of a website
- Internet-marketing manager, arbitrageur
- Social media or blog administrator

Bonus:
Write to us and we will prepare a unique creativity for you, as well as you can order a promotional code for your players.
 

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