One of the first questions people seem to ask when starting a new blog, advertising a product, or promoting their website "What is better Instagram or Facebook?". These two social networks are very popular and therefore, it is necessary to examine the two and compare them. This way you'll have the best chance to succeed in your campaign.
Benefits of Instagram:
Reach: The social media site reaches over 800 million active members each month. The site has an average of 500 million people who visit this site and use it daily. Believe it or not, over 80% of these active users are outside the United States. Furthermore, this site attracts more than 1 million advertisers. These are great stats if you are planning a worldwide campaign. You have the possibility of reaching more potential clients that live outside the United States.
Engagement: Instagram seems to have the highest engagement rate of other social media networks. On an average day, the site receives more than 95 million photos and video that is shared by its users. What is excellent about this site is that users give out more likes than any other social media site online. On an average day, the users will give a total of 4.2 billion likes. This shows that people are interested in what is being shared on the site.
Traffic Engagement: For a company, blog site owner or even website owner this is important to understand how long a person will stay on a social media site. The average visitor to Instagram will spend 192 second or 3 minutes on the website when they visit. This rate is higher than any other social media site. According to a study made by Yotpo the people who visit Instagram stay 45% longer than the people who visit on Facebook or Twitter.
Demographic: This is important for companies to understand their targeted audience. The Pew Research group studied the demographics of the site and from that more females use Instagram than males. There is 31% of the women online love to use Instagram on a daily basis. However, don't be alarmed because there are 24% of the men online who use Instagram each day. This site is more popular amount young adults between the ages of 18 t 29. Therefore, if you need to target a younger audience this is an excellent site to consider.
Benefits of Facebook
Reach: So sorry Instagram, Facebook still reaches more active using on a monthly basis. According to the Dremgrow survey the site attracts 2.2 billion users each month. So if you are looking to boost your campaign this is an excellent way to reach more people.
Engagement: When it comes to the member on Facebook engaging on the site and liking the posts this doesn't fare as well as Instagram. However, Facebook still has the second highest engagement rate of all the social media sites online today.
Demographic: Facebook attracts more adults on their site. The site attracts 72% of adults that are online today. Much like Instagram, Facebook attracts a 77% audience of females. Furthermore, they attract a 66% of males that visit the site. Instagram is more popular with the younger audience, where Facebook is more popular with the adult audience. On Facebook, you'll find that the site attracts 82% of the younger population of 18 to 29, 79% of the population 30 to 49 and 64% of the audience 50 to 64. This is very important to know when launching a new campaign.
Ad Performance: If you are considering placing an ad on Facebook you are in luck. The ads are performing extremely well and have yielded an average revenue of $6.82 billion. According to Social Flow, each of the 1.7 billion users on this network is worth $14.17 in annual ad revenue for a company. The site shows a higher click-through rate for the desktop user and a higher CTR rate for mobile users. The ads placed on Facebook seem to do much better than ads places on the web.
As you can see Instagram caters more to the younger audience and has a much higher engagement rate than Facebook. But when it comes to other aspects of Facebook it seems to outperform. Therefore, it is in your best interest to decide on what your campaign is, who you want to target, and then choose the best platform for you.