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❓ASK Impact of continuing Covid-19 on Online Advertising?

Ptrikha90

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Covid-19 impact is still staying and in fact not abating in US, Brazil, India and a few more countries. This means that offline business, Travel, Tourism would remain subdued till December of this year or may be further.
So what is your guess about the impact of this situation on Online Advertising?
Would there be a massive reduction, no impact or any positive impact?
Any personal experience(s)?
 
Most online business are kinda unaffected so online advertisements from these business are still okay. There are even lot more advertisement from online businesses now
 
Most online business are kinda unaffected so online advertisements from these business are still okay. There are even lot more advertisement from online businesses now
So in a way this means that Online Advertising is seeing and likely to see further upward movement?
 
Even online advertising is also affected since people spend less money by buying something online. Many people losing their job means less customers will be interested in ads of any kind.
 
I am from turkey and i have two websites in turkish language. My earings reduced by %80 percent. my cpm is ripped off and i dont know how i am gonna solve this. Virus's effects are gone but my revenue is still low :/
Oh that is a big hit! May be you need to diversify on the kind of content that you have?

Even online advertising is also affected since people spend less money by buying something online. Many people losing their job means less customers will be interested in ads of any kind.
Yes for some Business like Real estate or those with shops in malls, it could mean lesser spending and a big hit on profits, and subsequently online advertising.
 
Most online businesses is not badly affected , because due to lockdown imposed by the government most people are now earning from home , so betting sites, crypto exchange sites ,etc now use that opportunity to promote their sites through ads ,since people are now earning online
 
I am from turkey and i have two websites in turkish language. My earings reduced by %80 percent. my cpm is ripped off and i dont know how i am gonna solve this. Virus's effects are gone but my revenue is still low :/
It might be because of your content? most people are now into online earnings because of the effects of the pandemic, might want to try to customize your website contents
 
Some people are shrewd enough to quickly adapted to the situation by turning their business into selling masks, hand sanitizers and other health-related products. Follow the trend and react accordingly.
 
Most of the people are staying home and spending Their time on the internet.
So online marketing or advertising is spreading than the other time.
Many people are now earn money from the online due to the pandemic.
 
Covid-19 impact is still staying and in fact not abating in US, Brazil, India and a few more countries. This means that offline business, Travel, Tourism would remain subdued till December of this year or may be further.
So what is your guess about the impact of this situation on Online Advertising?
Would there be a massive reduction, no impact or any positive impact?
Any personal experience(s)?
I am of the opinion that the pandemic has affected online advertising positively because people now work more online , and also spend time online in other to keep them self occupied , thus more people are available to see one's advertising.
 
What's the point of ads? To promote/selling something. And since a lot of people are losing their jobs in the pandemic, many of them don't have money to buy things, lowering the efficiency of ads.
 
Online advertisement would be affected by continuous increase in COVID-19 because the companies you're advertising for are affected by the pandemic, their revenue is low and if it continues, they might not be able to pay for your advertisement fee, even sites and those you're advertising products and services to, are also part of those who have lost their job and can't afford to pay for your products or services as there is no source of income. Hence, online advertisement might lose its stand if COVID-19 continues.
I depends on what you are advertising . for examples site owners will want to advertise their sites especially the revenue sharing sites , because they know that people have lost their jobs and are staying idle at home .
Now is an opportunity to get them to their site where they in return will earn something.
 
I depends on what you are advertising . for examples site owners will want to advertise their sites especially the revenue sharing sites , because they know that people have lost their jobs and are staying idle at home .

Problem with this is that most revenue from ads is meager. Most people earn money online by buying/selling or doing affiliate marketing, which rake in the money the most. While the advertising revenue for some niche maybe is increasing the buying/selling parts is hurting like crazy.
 
How come people buy products online if millions of them losing their job and have no money in the pandemic? More than 70 million people already losing their job worldwide.
probably he doesn't know what he's talking about and did not see the situation in a different way, daily necessities are more important now to people
 
I see your point but the problem with that is making money online is not easy, all of bmf members know that. They may try at the beginning but the failed and failed again until they have no more money to spend.

https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html
https://www.mobilemarketer.com/news/report-facebooks-ad-rates-dip-as-pandemic-curbs-demand/575957/
https://www.thedrum.com/news/2020/0...-dip-pandemic-forces-marketers-reduce-budgets
Welp, ads revenue from several major social medias have already declining.
 
I see it this way: this current situation forces people to make their money online and forces them to use this money to buy more online. Sorry that's just the way I see it.
Despite that people have lost their jobs that does stop them from buying online because most of them have huge savings that may prevent them from having immediate impact of job loses.
 
Great timly topic to discuss ,thanks for posting this..my opinion is if this pandamic continues it will affects to online earnings as many companies will not be pay for there advertising ...
 
Great timly topic to discuss ,thanks for posting this..my opinion is if this pandamic continues it will affects to online earnings as many companies will not be pay for there advertising ...
I read that the research team in Oxford university have been able to develop a vacinne to provide double protection against the convid19 and might be out lately September so hopefully businesses will be fully back on track
 
I read that the research team in Oxford university have been able to develop a vacinne to provide double protection against the convid19 and might be out lately September so hopefully businesses will be fully back on track
Hmm thats great news to here..hope it will works but there are many vaccine made for now and still we didnt see anyproper solution..so lets prey this will be the cure..hope you guys okay...
 

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