In this tutorial, I'll be talking about how you can scale your campaign to gain the most profits possible. If you have a profitable campaign, this is a good way to earn more profits by scaling this campaign. This process will involve you looking into other avenues that you can use to gain more profits. If you need to increase your revenue on a campaign, it is possible to sell another product or create multiple products for the same campaign.
Believe it not it is very simple. You won't need to create 10 or 20 more campaigns to scale up the one that is making you're a profit. However, before you ever think about scaling a campaign, you must first have a strong ROI on the campaign. If you scale a campaign to soon, this could be the death of your campaign and your profits. Knowing the right time to scale will make or break your campaign. Your campaign should be making a 50% ROI before you start scaling the campaign. To increase your ROI:
Vertical Scaling:
Bid Higher - If you are using a traffic source to send traffic to your campaign, you'll need to increase the traffic that is being sent. The only way to do this is by bidding higher. Just keep in mind the higher you bid, the more impressions the traffic source will send you.
Click-Through Rate – Keep in mind the better your ad CTR is, the more traffic you'll get for the same amount of money. It is important to upload new ads to the system so they are always fresh.
Add More Countries – This is a great way to attract more visitors to your site. There are some offers that will allow you to target 40+ countries.
More Placements – Start using your traffic source to add more placements to your ads. Focus on improving your overall profitability on your campaign so you can buy more traffic.
Add Traffic Types – Add multiple traffic types to your ad campaign.
Horizontal Scaling:
Once you have maxed out your scaling efforts on the traffic source you are currently using, it is a good idea to find another traffic sours that have a similar audience. In horizontal scaling, it is simple, check out different traffic sources and add them to your campaign.
Scaling Mindsets:
There is always a limit to how many campaigns a person can handle at one time. You don't want to have so many campaigns running at the same time that you lose focus on one campaign and it dies out. Therefore, you'll need to always be on the lookout for new offers, testing new and different angles, and always uploading new ads.
Volume Is Power:
Some affiliate marketers have a volume mindset instead of an ROI mindset. In this type of mindset, they will do a lot of A/B testing to see which campaign brings in the highest revenues. Just keep in mind the more volume you have, the better your payouts will be. The volume also plays an important rule in your decision-making process. This will help you to bid or to cut the site placements.
Cash Flow:
Before you can even start scaling you must have a cash flow to back this all up. Without the cash flow, it isn't possible to bid higher on your traffic, create new ads, or even bid on placement. Once you start scaling your ad campaigns, you'll need to continue on. If you have the cash flow for the first phase, but don't have the cash for the second, your campaign will die out. There is nothing more discouraging than a campaign that you worked so hard on dying out on you because you didn't have the cash to finish the scaling process.
Just keep in mind, don't go into credit card debt when scaling your campaigns. It is best to have at least $1000 a week profit before you start scaling any of your campaigns.
Scaling:
If you have a profitable campaign running it is necessary to pour all your efforts into scaling this campaign to make it grow even bigger. Just keep in mind that the most important aspect or even the concept of affiliate marketing is momentum. Don't be lazy and regret later on that you lost an ad campaign because you were too lazy to scale this campaign. Make all your marketing efforts count and keep a close eye on all your campaigns. Scaling is where the real money comes from once your campaign is earning a profit.
Believe it not it is very simple. You won't need to create 10 or 20 more campaigns to scale up the one that is making you're a profit. However, before you ever think about scaling a campaign, you must first have a strong ROI on the campaign. If you scale a campaign to soon, this could be the death of your campaign and your profits. Knowing the right time to scale will make or break your campaign. Your campaign should be making a 50% ROI before you start scaling the campaign. To increase your ROI:
- Test your offers
- Cut bad placement – this means removing some of the ads from websites that aren't earning you a profit.
- Improve your targeting efforts
- Create better ads, use angles, and landing pages
Vertical Scaling:
Bid Higher - If you are using a traffic source to send traffic to your campaign, you'll need to increase the traffic that is being sent. The only way to do this is by bidding higher. Just keep in mind the higher you bid, the more impressions the traffic source will send you.
Click-Through Rate – Keep in mind the better your ad CTR is, the more traffic you'll get for the same amount of money. It is important to upload new ads to the system so they are always fresh.
Add More Countries – This is a great way to attract more visitors to your site. There are some offers that will allow you to target 40+ countries.
More Placements – Start using your traffic source to add more placements to your ads. Focus on improving your overall profitability on your campaign so you can buy more traffic.
Add Traffic Types – Add multiple traffic types to your ad campaign.
Horizontal Scaling:
Once you have maxed out your scaling efforts on the traffic source you are currently using, it is a good idea to find another traffic sours that have a similar audience. In horizontal scaling, it is simple, check out different traffic sources and add them to your campaign.
Scaling Mindsets:
There is always a limit to how many campaigns a person can handle at one time. You don't want to have so many campaigns running at the same time that you lose focus on one campaign and it dies out. Therefore, you'll need to always be on the lookout for new offers, testing new and different angles, and always uploading new ads.
Volume Is Power:
Some affiliate marketers have a volume mindset instead of an ROI mindset. In this type of mindset, they will do a lot of A/B testing to see which campaign brings in the highest revenues. Just keep in mind the more volume you have, the better your payouts will be. The volume also plays an important rule in your decision-making process. This will help you to bid or to cut the site placements.
Cash Flow:
Before you can even start scaling you must have a cash flow to back this all up. Without the cash flow, it isn't possible to bid higher on your traffic, create new ads, or even bid on placement. Once you start scaling your ad campaigns, you'll need to continue on. If you have the cash flow for the first phase, but don't have the cash for the second, your campaign will die out. There is nothing more discouraging than a campaign that you worked so hard on dying out on you because you didn't have the cash to finish the scaling process.
Just keep in mind, don't go into credit card debt when scaling your campaigns. It is best to have at least $1000 a week profit before you start scaling any of your campaigns.
Scaling:
If you have a profitable campaign running it is necessary to pour all your efforts into scaling this campaign to make it grow even bigger. Just keep in mind that the most important aspect or even the concept of affiliate marketing is momentum. Don't be lazy and regret later on that you lost an ad campaign because you were too lazy to scale this campaign. Make all your marketing efforts count and keep a close eye on all your campaigns. Scaling is where the real money comes from once your campaign is earning a profit.
