In this tutorial, I'll be talking about building your landing page. I know this seems a bit odd when we look online today and see people advertising on social media sites or even their blog site without a landing page. You more than likely have noticed that most of these people who are promoting affiliate products don't even have a website. So why do you need a landing page? A landing page is an excellent tool for affiliate marketers to help spread the word about the product or services you are promoting. This is also a good way to generate leads that you can later use to market other products or services.
There are two possibilities when creating your landing page. First off, if you don't have much experience in website design or creating a web page you can use a custom-made landing page. The second option is to create your own.
There are two reasons why it isn't feasible for you to use a custom-made landing page:
What Is The Cost?
If you really think about it, a landing page shouldn't cost you too much money to hire a person to build one for you. There are many different ways to find a person to do this for you. You can always go to Fiverr and hire a person for a reasonable amount of money.
Creating A Landing Page:
Step 1: Design:
This is the first step in creating your own landing page. If you've ever looked at a landing page service, you have noticed that the service basically has 3 types of templates or design to choose from.
This step is difficult if you don't know how to write the copy for your landing page. However, it is possible to hire a copywriter to do just that. When you write the copy for the landing page it must grab the attention of the reader. Cutting through the online noise and making a connection is the key to a successful landing page. Your main goal is to keep them on this page long enough to perform the action you desire. Therefore, the page needs a value and a CTA in order to achieve your goals.
Step 3: Give Options:
When a person lands on your landing page, you need to realize that each person is different. Therefore, you need to take this into consideration when creating your landing page. Each visitor that comes to the page is at a different point in the buying cycle. Just keep this in mind when you create your landing page.
If a visitor arrives and is looking for more information, you need to give them a way to find what they are looking for. By adding a hyperlink to another page with the information they are seeking. Don't offer them too many choices, but you need to offer them more than one. It is a good idea to offer them 3 choices. Each choice will link to a different page on your site.
Just keep in mind that landing pages are designed to be the beginning of the funnel. You want to design the page so it attracts the visitor and entices him to move on to the research stage of the funnel.
Each option that you offer the visitor on the landing page should lead them to the funnel. The options that you add to your landing page will depend on your niche and what your sales funnel is. If you want a person to call you, then you'll add a call button. If you are selling an item and the person needs more information, then you'll add a hyperlink to a review that has been written. All this depends on you and what the purpose of your landing page is for.
There are two possibilities when creating your landing page. First off, if you don't have much experience in website design or creating a web page you can use a custom-made landing page. The second option is to create your own.
There are two reasons why it isn't feasible for you to use a custom-made landing page:
- You are very limited on the customization of the page and what you can change.
- Normally, if you use a custom-made landing page, each month you'll pay a monthly fee to keep this page online and use their template.
What Is The Cost?
If you really think about it, a landing page shouldn't cost you too much money to hire a person to build one for you. There are many different ways to find a person to do this for you. You can always go to Fiverr and hire a person for a reasonable amount of money.
Creating A Landing Page:
Step 1: Design:
This is the first step in creating your own landing page. If you've ever looked at a landing page service, you have noticed that the service basically has 3 types of templates or design to choose from.
- The lead generation page – this page is used to generate leads to use now or later on. The designs are normally warm and have a good feeling about them This makes it easier to convert a person and have them click on your link or submit their email address.
- The optin page – this type of landing page will normally offer you an ebook, report, or even a white paper for free. All you need to do is give them your email address in return. This type of landing page works really well if you are trying to build your email list to use later on.
- The Webinar sign up page – this type of landing page is used to promote an upcoming webinar. These are the type of landing pages people are willing to invest in because they are the money makers. In this type of landing page, there are over 1000 variations. However, no matter what design you take they all end up with three things.
- 1 - A value proposition
- 2 - A CTA
- 3 - Some form of visual media
This step is difficult if you don't know how to write the copy for your landing page. However, it is possible to hire a copywriter to do just that. When you write the copy for the landing page it must grab the attention of the reader. Cutting through the online noise and making a connection is the key to a successful landing page. Your main goal is to keep them on this page long enough to perform the action you desire. Therefore, the page needs a value and a CTA in order to achieve your goals.
Step 3: Give Options:
When a person lands on your landing page, you need to realize that each person is different. Therefore, you need to take this into consideration when creating your landing page. Each visitor that comes to the page is at a different point in the buying cycle. Just keep this in mind when you create your landing page.
If a visitor arrives and is looking for more information, you need to give them a way to find what they are looking for. By adding a hyperlink to another page with the information they are seeking. Don't offer them too many choices, but you need to offer them more than one. It is a good idea to offer them 3 choices. Each choice will link to a different page on your site.
Just keep in mind that landing pages are designed to be the beginning of the funnel. You want to design the page so it attracts the visitor and entices him to move on to the research stage of the funnel.
Each option that you offer the visitor on the landing page should lead them to the funnel. The options that you add to your landing page will depend on your niche and what your sales funnel is. If you want a person to call you, then you'll add a call button. If you are selling an item and the person needs more information, then you'll add a hyperlink to a review that has been written. All this depends on you and what the purpose of your landing page is for.