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❓ASK How about opening an ad network?

westmania

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I would like to know requirements and challenges that one need to face if he wants to open his own ad network like Outbrain say. What stuffs he needs to ensure to have the business running smoothly and how can he get customers and publishers easily? What can be the capital amount needed to start such a business? What additional things he need to do yo beat competitors?
 

LukeHere

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1. you need script. best one is xyz admarket for $200
2. domain hosting, if you save maybe $70 a year (you need to handle big traffic because you will be hosting all ads on your domain)
3. advertisers, you should give discounts to get them, or you can resell of other ad networks, for example you design banner and make it lead to an adsense blog you own, a page asking people to enable push notifications, or a direct link from an ad network like propellerads,popunder,net etc.
If you want to start a business like this, and have the budget of $300-400 then I would surely recommend to go for it. I''d be glad to help if you do want to start so you could drop me a private message :)
 

Emoney

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Creativity, new innovative way to make money through ads will atract publisher to use your network I think. As for the capital, since most ads networks have international reach, maybe around 10,000 USD.
 

yourenglishcafe

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Your challenge would be to find advertisers. To do so I think you would have to start with very low prices and be expected to loose money at the start, potentially quite a lot of money. I can't see this working as a small undertaking - it would need multiple thousands behind it,
 

yourenglishcafe

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True, finding the advertiser and then standing in the competition is important to stay in it. Don't fear and stop. It will make gradual income.

To be completly honest I am not sure it would make gradual income, it is not the business I would suggest. My feeling here is it is something you really need to be expert at, and have a lot of resources for before you can make a success. There are other, more sure, ways of making an online income
 

Emoney

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If you seriously want to make one you gotta learn the ropes first and foremost, It's not easy, the competition is tough, but I think it's still worth it.
 

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Competition is so hard here that you need to innovate some unique features that will attract advertisers. Regarding minimum budget I think $2000 is fair as a price. Its not easy and you need huge marketing everywhere.
 

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You need to be careful about your profit in proportion to marketing expenditure. Otherwise you may face rarly failure. Many advertise network suffers loss as their marketing attempts went in vain.
 
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