"ASK Google Q&A and How-To Snippets" refers to a specific type of structured data markup known as schema.org. This type of markup is used to highlight content that provides answers to frequently asked questions (FAQs) or step-by-step instructions for how to complete a task.
By using this type of schema, you can help search engines better understand the content on your website, which can result in your content appearing in rich snippets in the search results. This can help increase visibility and click-through rates, as users can quickly see that your website has the information they're looking for.
Here's an example of how the markup for an FAQ page might look:
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<script type="application/ld+json">
{
"@context": "
https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is schema.org?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Schema.org is a collaboration between search engines to create a structured data markup that can be used by websites to provide additional information about their content to search engines."
}
}, {
"@type": "Question",
"name": "Why use schema.org?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Using schema.org can help search engines better understand the content on your website, which can result in your content appearing in rich snippets in the search results. This can help increase visibility and click-through rates, as users can quickly see that your website has the information they're looking for."
}
}]
}
</script>
And here's an example of how the markup for a how-to page might look:
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<script type="application/ld+json">
{
"@context": "
https://schema.org",
"@type": "HowTo",
"name": "How to make a cup of tea",
"step": [{
"@type": "HowToStep",
"text": "Boil water in a kettle or a pot."
}, {
"@type": "HowToStep",
"text": "Place a tea bag or loose leaf tea in a cup."
}, {
"@type": "HowToStep",
"text": "Pour the hot water over the tea."
}, {
"@type": "HowToStep",
"text": "Let it steep for 2-5 minutes."
}, {
"@type": "HowToStep",
"text": "Remove the tea bag or strain the loose leaves."
}, {
"@type": "HowToStep",
"text": "Add milk and sugar if desired."
}, {
"@type": "HowToStep",
"text": "Enjoy your cup of tea!"
}]
}
</script>
It's important to note that just adding this markup to your website does not guarantee that your content will appear as a rich snippet in the search results. Search engines may still choose not to display your content in this way, even if the markup is correct. However, using schema.org is still a good best practice, as it provides additional information to search engines that they can use to better understand and categorize