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❓ASK Email advertising

Corzhens

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You may say this is not relevant anymore but there are still some who do this - sending spam emails in the hope of getting a good reaction. One marketing executive of a big condo company is quite successful because he gets a lot of inquiries based on the emails he regularly sends out.

The trick, he said, is to make the subject interesting and not be obvious that it is a spam. Next is the body of the email which should not be a sales pitch. One example he showed is the short article about the rapper nurse whose picture had gone viral in Facebook. Being a popular item, one would read about that nurse and at the bottom there is the sales pitch.
 
I would say making it work is more technical than that. One thing is that you cannot send out the emails in big batches, because most major email services like Google and Yahoo will flag you as spam if they receive the exact same email at the same time. So you need to split up your sends.

Obviously the content of the title and body of the email are important so your readers do not see it as spam, but just as important are to make sure the major email services do not put it in the spam folder.
 
I'm not actually sure if this form of marketing does work anymore to be honest. I know for a fact that any email I get that I haven't requested goes straight in the bin without me even opening it, and I'm sure a lot of people will do the same.
 
Recently, I read an article that presented interesting data. According to the article, email advertising is better than facebook advertising. However, to get most from email advertising, your must have a big email list, most of the subscribers must be genuinely interested on the topic you are promoting.
 
I'm not actually sure if this form of marketing does work anymore to be honest. I know for a fact that any email I get that I haven't requested goes straight in the bin without me even opening it, and I'm sure a lot of people will do the same.
Yep. This. I immediately dump unsolicited emails. Even if it's relatively harmless. I wouldn't trust some random email that simply appeared in my inbox, and I especially wouldn't trust one with links. Be as creative as you like, but email cold-calling is not a great idea.
 
I think this kind of advertising is still very popular. If you receive a lot of spam messages and you're used to their format, most of the times you'll definitely know it's an advertisement and skip it. However, it's not so easy for new users to realize that, and that's one of the reasons emails still sell. It's a cheaper option compared to many other advertising methods.
 
I agree that it is a cheaper method but companies have to be very careful when sending out emails such as this. If they send out 100,000 emails all at the same time, the email provider that receives a batch of emails, all at the same time to various addresses will automatically flag them up as spam, so even if the receiver wants the email they will go straight to their spam box anyway.
 
You will have a hard time getting people to read email adverts. People have become tuned t avoid any kind of promotional mail after years of using email, so they will not even bother to look at the subject. Nowadays most of the marketing mails which manage to pass through the spam filter get into promotions tab in gmail, and most people I know don't bother to check their promotions tab.
 
Contrary to what other people have said here, I do believe email advertising is still an effective form of online marketing strategy, but it all depends on your content and whether the message you seek to deliver connects with your recipients or matches with their immediate needs. Black hat specialists would even go so far as to use email blasters and send thousands of mails on a daily basis. I personally don't recommend this method, though.

When conducting email advertising, please be mindful of the following:
  • Highlight the target consumers' needs and concerns
  • List down your company/program's practical solutions to the said problems
  • Place your contact details
  • Add images to generate further interest
  • Avoid being too gimmicky (customers might think you're only after your profit)
  • Customize your signature
  • Use a company-provided email
  • Do not use an automailer or your messages will directly be sent to the SPAM folder
  • Input your leads manually
If you adhere to the points I raised above, you'll get the response you want from the right people. Best of luck!
 
How many people actually read the mail in their spam inbox, and how many just hit the delete all button?

I know I just delete them without even opening any of them, and in most cases I'd imagine others will do the same. Maybe I can only speak from my efforts in the past but targeting previous customers, by email or even phone calls reaps more success in my opinions than buying a list of random email addresses and hoping for the best.
 
I wouldn't say that email advertising is effective nowadays. Most of the time those go straight to people's spam inboxes and people rarely check them. If the email passes and goes straight into person's inbox it's common that people just delete them straight away. People are careful with opening emails since there has been many scams that give your computer viruses if you open them. I'd say that Facebook advertisement is better - it reaches more people than spamming.
 
Did email advertising ever really work? Like, at all in the last decade. If you subscribe to a newsletter of catalog, that's one thing, because you already agreed to accept ads from them, so I feel those aren't really "ads" so much as, "you asked for this info, here it is".
I, along with most everyone I know (and others here have stated), just throw anything they don't recognize into the spam section. So, the ad will never be seen.
 
I think the worst part about email advertising is that it will never get the level of attention it deserves. As you know almost every Internet mail users are worried about spam mails. So even if the ad is genuine most of them would hardly listen to it. I personally feel it is a waste of time. My gmail is always flooded with spam mails and its eats away considerable amount of time to clean the mess. I usually clean it up and never read its content or even subject line, my only focus would be on the sender.

Otherwise I think email marketing could have been a very effective way of advertising. Here audience get the opportunity to know the product or service in detail. Also email is one of the most popular and common channel for communication nowadays.
 
Email marketing isn't obsolete because I still use it for my affiliate marketing and it all good.

What you need do, so that it get into the primary inbox is to titled it in such a way it doesn't indicate a sale or marketing headline.And don't sent out so many at a time or else it will get to spam box.

Another way is to change the title again when trying to send another batch and each batch should be minimal in number.

I do have sales through this method and I don't see leaving it soon.
 
I am a part time loan agent and i still do email marketing in getting new client. Yes i know it spamming but their are still people replying and show interested in my proposal that i sent randomly via email.
 
You may say this is not relevant anymore but there are still some who do this - sending spam emails in the hope of getting a good reaction. One marketing executive of a big condo company is quite successful because he gets a lot of inquiries based on the emails he regularly sends out.

The trick, he said, is to make the subject interesting and not be obvious that it is a spam. Next is the body of the email which should not be a sales pitch. One example he showed is the short article about the rapper nurse whose picture had gone viral in Facebook. Being a popular item, one would read about that nurse and at the bottom there is the sales pitch.
Yes,you are right.But most of the times,as you said,even the emails look like real ones,the receiver doesn't read it,because already knows,that it is spam.Maybe there were times when worked this strategy,but these days this kind of emails are outdated.
 
I don't like email advertising, especially, mass email advertising. I would consider it spamming. If you do email advertising, the email on the other end, will most likely go there spam box, so I'm not sure if there is any point in doing it.
 
I don't like email advertising, especially, mass email advertising. I would consider it spamming. If you do email advertising, the email on the other end, will most likely go there spam box, so I'm not sure if there is any point in doing it.
Yes,you are totally right.Time ago it was effective to use email advertising.Now there are other strategies used to bring people to affiliate marketing sites etc.
 
I think someof the mail programs like mailgun and few others can be used. You just have to work harder on the scripts and the skills on that part. I have just managed to promote for my client. personally not much done. so on that point have to learn more about it as well. hopefully I cna get to know few things along the way. and emails being cheaap for some of the marketing software it has to be seen as of now.
 
Contrary to what other people have said here, I do believe email advertising is still an effective form of online marketing strategy, but it all depends on your content and whether the message you seek to deliver connects with your recipients or matches with their immediate needs. Black hat specialists would even go so far as to use email blasters and send thousands of mails on a daily basis. I personally don't recommend this method, though.

When conducting email advertising, please be mindful of the following:
  • Highlight the target consumers' needs and concerns
  • List down your company/program's practical solutions to the said problems
  • Place your contact details
  • Add images to generate further interest
  • Avoid being too gimmicky (customers might think you're only after your profit)
  • Customize your signature
  • Use a company-provided email
  • Do not use an automailer or your messages will directly be sent to the SPAM folder
  • Input your leads manually
If you adhere to the points I raised above, you'll get the response you want from the right people. Best of luck!
You are point, this method of advertising is still relevant even though it has it draw backs.If one can have a building list which grows as result of subscriptions,it will make sense.As a form of advertising it is not all the recipients that will take action on your offering but email advertisement can be combined with other forms of advert
 

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