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One of my colleagues is in the process of creating a game app for marketing purposes. He cited as example Farmville of Facebook. If you are selling eggs and you have a game app that would use the egg as the main subject then it can be considered a marketing tool. And as part of the promotion, the winner (hitting high scores) would get a certificate of discount for the purchase of eggs. Maybe it can be effective with fastfood like McDonald's where the player of the game can win a discount certificate for pancakes or maybe muffins.