Lots of people today already know about cryptocurrency and the blockchain but most of them only know bitcon. There are alot of tokens out there besides from bitcoin that might be more worth investing in. Though to know If they are even worth it one must know how to properly analyze them. One must read carefully through its white paper, as white papers generally tells you everything about the token. One must know what are the token's main uses, what are the goals of the company behind it and what makes that token unique from other tokens. One can also further research about the developers of the token as there have been cases that scammers have just been fabricating names and making up fake founder and developers. Lots of tokens also depends on its ICO for success, One should carefully observe a token's ICO process, as some scammers over inflate their token sales just to fish-in and scam prospect investors