Most marketers don't use much content marketing. Nowadays, the means to promote are running campaigns on some media or buying solo ads and send all that laser targeted traffic to a squeeze page where people optin for a freebie.
However, I've seen people doing content marketing with targeted material to mach prospects' criteria. And this content taps on people's fears. The main idea is to trigger some impulses to push people to act on the content. There's no lead magnet or giveaway.
It's just like creating a post about energy problems, and orient it to solar roofs. And then send quality traffic to that post.
I've seen this strategy working very well for CPA offers. The leads cannot be much, but if the traffic is highly targeted, the conversion rate can be very high. And that is the most important.
However, I've seen people doing content marketing with targeted material to mach prospects' criteria. And this content taps on people's fears. The main idea is to trigger some impulses to push people to act on the content. There's no lead magnet or giveaway.
It's just like creating a post about energy problems, and orient it to solar roofs. And then send quality traffic to that post.
I've seen this strategy working very well for CPA offers. The leads cannot be much, but if the traffic is highly targeted, the conversion rate can be very high. And that is the most important.